Enrollment Management and Marketing has identified the following Key Performance Indicators (KPIs) to measure its performance. All KPIs are measurable and are analyzed annually.

1. Enrollment Goals—freshmen, transfers and graduate students
2. Academic Profile—freshmen and transfers
3. Diversity—HSI initiative, overall student diversity, and EM staff diversity
4. Retention and Graduation Rates—freshmen and transfers
5. Innovation—new or enhanced programs and services--web content management system, web-based services, SIS project preparation and implementation
6. Staff Development
7. Capacity Management and Planning
8. Integrated Marketing Plan