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Mission and Vision


Enrollment Management and Marketing advances the goals and aspirations of the University by providing exemplary leadership in enrollment management planning and services, and by influencing internal and external constituencies through effective marketing activities.


Enrollment Management and Marketing will:

  • be a leader in strategic enrollment and integrated marketing practices;
  • be recognized for innovation, service and collaboration;
  • strengthen our brand based upon the goals and aspirations of the University;
  • celebrate individual and institutional achievement; and
  • position Texas State as a nationally-recognized public university.