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Enrollment Management and Marketing

Students walking in the Quad

Achieving Academic Excellence

Enrollment Management and Marketing at Texas State University recruits outstanding students from around the world and guides them through graduation.

We recognize that student enrollment, student learning and student success are collective responsibilities. Our four departments — Undergraduate Admissions, Financial Aid and Scholarships, University Registrar and University Marketing — collaborate with each other and with partners across campus to achieve Texas State’s academic goals.

We value:

  • Inspiring service
  • Strategic partnerships
  • Data-informed decision-making
  • Student success

In EMM, we believe that enrollment management becomes strategic when it is woven into university-wide planning and advances the overall institutional mission.

7th largest public university in Texas
87% Percentage of seniors rating their overall experience as "excellent" or "good" — NSSE 2019
in fall 2020, we welcomed 37,849 students from 75 countries, 50 states and 224 counties in Texas
Carnegie Research Classification R-2 Doctoral University Higher Research Activity
Texas State named 26th Best for Vets of four-year schools for 2020 by Military Times
84% of seniors would "definitely" or "probably"  attend texas state again — NSSE 2019